Visit Morocco

Morocco is more than just a destination – it is an experience. A country full of contrasts, uniquely blending tradition and modernity. Between vibrant cities such as Marrakech and Casablanca, historic imperial cities like Fès – now easily accessible via direct flights – as well as desert landscapes and the Atlantic coast, a backdrop emerges that makes events and incentive trips unforgettable.

Together with Visit Morocco, we are opening up new perspectives for the MICE market and specifically bringing buyers from Germany, Austria and Switzerland to the ‘Kingdom of Light’. In doing so, we are focusing not only on established destinations but also on new, exciting regions: the creative coast around Taghazout and the up-and-coming region of Nador with the impressive Marchica Lagoon, which is ideally suited to innovative event formats and sustainable incentives.

Our approach is to bring Morocco’s diversity to life whilst positioning new, previously lesser-known destinations as high-quality MICE venues. Through curated programmes, authentic experiences and strong local partnerships, we provide access to unique settings – from cultural highlights to modern event facilities.

Morocco is the perfect setting for extraordinary incentives: exclusive dinners in the desert, team-building in the Atlas Mountains or activities on the Atlantic coast create moments that bring people together and leave a lasting impression. This emotional power makes the country one of the most exciting destinations for companies seeking more than just traditional events.

We support Visit Morocco in establishing Morocco even more firmly as a versatile and inspiring MICE destination in German-speaking countries – with the aim of combining business and experience in a unique way.